March 20, Lenovo Group officially notice, Lenovo own mobile phone brand LEGION mobile phone business cut. All the way down to the newbies, all the way up to the B10s. From the then China Kulian to the current esports mobile phone business, Lenovo once again cut down its own mobile phone business only 14 years after the acquisition of 2.9 billion dollars MOTOROLA Mobility business. After 20 years of ups and downs, Lenovo’s mobile phone did not become a pillar like the PC business.
Source: maimai
Lenovo Group recently announced the closure of its own mobile phone brand LEGION mobile phone business, this news caused extensive attention inside and outside the industry. The decision means it will affect everyone from new employees to senior managers. Lenovo has been exploring and trying from zhonghuakulian to the current esports mobile phone business, but ultimately still can’t turn its own mobile phone business into a pillar of the company.
Since buying MOTOROLA Mobility for $29 billion in 2014, Lenovo has been looking to break the monopoly of international giants. However, Lenovo’s own handset business has always been an underdog in the fiercely competitive global smartphone market. In recent years, LEGION mobile phone brand as Lenovo’s esports mobile phone brand, has received a lot of attention, but the market performance is not satisfactory.
The decision has sparked discussion and speculation inside and outside the industry. Analysts say that the bankruptcy of Lenovo’s own mobile phone business is related to its strategic mistakes in the smartphone market. In this increasingly mature market, Lenovo’s mobile phone products face many challenges in brand awareness, market penetration, product innovation and other aspects. At the same time, compared with other manufacturers, Lenovo’s own mobile phone business scale is small, difficult to form sufficient advantages in supply chain management, research and development investment.
