Editor's note: This article is from WeChat public number "financial no taboo" (ID: caijwj), the author of no rust bowl,.
On the evening of October 10th, the Nobel Prize for Literature announced their double yolked eggs for this year, with Olga Tokarczuk, a woman writer from Poland, and Peter Handke, an Austrian writer, each winning.
To a certain extent, this can be said to be the literary award with the highest level of national attention after Mo Yan's year. In the dozens of hours before the prize was awarded, the name of Chinese female writer Remnant Snow appeared on the list of odds given by the British betting company Nicerodds, and at one time as high as the third place, before that, the same Chinese writers on the list there are also Yu Hua and Yang Lian, unfortunately, they are ultimately with the award lost.
After the announcement of the award information, the word "cold" immediately appeared in the major media reports on the front page, the disbelieving uncle took a look at the odds list, the two winning writers ranked 4th and 11th respectively.
In response, your good friend Wei of Uncle Joe's questioned, "Is it a blowout if Haruki Murakami doesn't win?"
On the other hand, public discussion aside, the annual Nobel Prize for Literature is an equally grand test for the publishing industry. The data released by Jingdong showed that 20 minutes after the release of the Nobel Prize for Literature, the two winning authors writer's work sales reached 600 times the previous week.
In addition to the winners' books going to print, the popular authors on the annual list are equally favored. Industry insiders tell you Uncle Joe, at present, the remnants of the snow's 21 books have been snapped up and are being urgently reprinted.
Meanwhile, the top three on the odds list may be joined on the shelves by works by Canadian poet Anne Carson and Latin American author Maris Condé, whose masterpieces are stocked on domestic e-commerce platforms combined until then:
1 book
From this point of view, your uncle suggested that the Nobel Prize for Literature could be renamed "Save the Publishers".
Of course, the Nobel Prize for Literature is not omnipotent, even if the previous round of countless people's inner complex of Mo Yan, this award also only let him in the Chinese writers rich list of the top ten position in two years.
In this latest list for 2019, Mo Yan's royalty income has slipped to 32nd place. At the same time, in Tmall's previously announced best-selling authors of 2018, Mo Yan also once again did not have access to the top ten, the list of youth idols Wang Junkai, "nineteen years old jet lag", "non-fiction growth" of these two works, sold more than both Mo Yan and Cao Xueqin.
On the other hand, as a reference, in April this year, the China Press and Publication Research Institute released a survey report showing that in the whole year of 2018, each adult in China read an average of 4.67 books.
Interestingly, fewer people are reading, but writers are getting busier.
September 16, Maotai official website released a "on Maotai Group organized "Maotai writers Maotai line" cultural activities to be used in a single source procurement of publicity", they borrowed the relationship of the publishing house, looking for Mo Yan and other 10 won the Maodun Literature Prize famous writers to Maotai, held a unique "Double Mao will".
Of course, the wine is not for nothing, Maotai asked these writers who participated in the picking to make some suggestions for the construction of their own culture, and by the way, based on these suggestions, "each of them will create a prose of no less than 2,000 words."
On the specific details of this "double Mao will", to borrow the host of the Cultural Maotai Forum, "Mao Dun Literature Prize is the crown jewel of the literary world, Maotai wine is the crown jewel of the liquor industry, the two 'jewels' in Maotai! intermingle."
In response, your Uncle Joe's good friend Wei expressed his inner joy:
"Thank you Moutai for giving these writers, who have won the Nobel Prize and China's highest literary award, a chance to make a name for themselves."
Writers have also cherished this opportunity, and they have rolled up their sleeves to create a tapestry of essays, such as the famous writer A Lai, who wrote fondly in that previous piece, "The Mao of Citronella, the Taiwan of Gaotai":
"Inside the transparent walls of the glass, that particular texture is revealed. It is rounded, meditative, a little more subtle than all whites, refracting a little of the colors of the world, and more ethereal, if anything, than all colors other than white. This is the good Chinese wine called Moutai."
Also as a famous writer, the poet Yu Xiu-hua's style is much more concise than that of the novelist A Lai. Invited to participate in the Yanghe cellar festival, sitting in the car on the highway speeding, from Yanghe town is still several kilometers of Yu Xiuhua can not help but lament to those around him:
"How wonderful it would be to live in Yanghe and smell its wine every day!"
Before previous Nobel Prizes for Literature were awarded, there was also a lot of media discussion about Yu's likelihood of winning the prize, yet she didn't seem to care about it, and in a speech program she openly expressed her opposition to fame and fortune: "No one is writing poetry for fame and fortune. I don't know about others, not me anyway."
On this point, Syrian writer Adonis, also a poet and a favorite for the Nobel Prize, agrees, "The primary value of a writer's existence is to change people and the world."
From this perspective, as long as they have left something beautiful for the world, even those writers who could not get the Nobel Prize or the Mao Dun Literature Prize may be equally worthy of being remembered.
J.K Rowling, for example, left the world with magic and a Harry Potter-esque, 400-year-old building.
(concluded)
*This article represents the author's personal opinion
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