iPhone 13 still manages to squeeze into the top 10 bestsellers worldwide, and the three-year-old model is still going strong
In the highly competitive global smartphone market, surprisingly, the iPhone 13, which was released three years ago, still managed to rank among the top 10 best-selling phones worldwide in the first half of 2024. According to market researcher Omdia, the iPhone 13 shipped 12.5 million units in the first half of the year, ranking sixth globally, surpassing last year's release of the iPhone 14. For an old model launched in 2021, such a sales performance is amazing.
Why the iPhone 13 continues to sell like hotcakes
Price advantage and performance
As the iPhone 13 has been released for a couple years now, its price has dropped from when it was first released and has become more affordable. With a current price tag of around $599, the iPhone 13 offers consumers an affordable entry into the Apple ecosystem. The A15 bionic chip it carries is still powerful enough to meet a variety of user needs in daily use, including photography, gaming, and application multitasking. This makes many mid-range phone users inclined to choose the iPhone 13 instead of buying the latest model with a higher price tag.
Market demand for mid-range phones grows
With the global economy facing uncertainty, consumer buying behavior has changed. Many are choosing more affordable mid-range phones over flagship devices that can cost thousands of dollars. iPhone 13 fills this market need by offering the security of the Apple brand without the high price tag. For many users, the iPhone 13 remains a cost-effective device.
The iPhone 13 and the Rise of the Used Phone Market
Sales of older models such as the iPhone 13 continue to grow as the refurbished and used phone market continues to expand. Many consumers have found that purchasing a certified used phone can significantly lower the barrier to getting started with an Apple device, while still enjoying reliable performance with a long lifespan. Older models like the iPhone 13 are better suited to those who are on a budget but still want to own an Apple device than the latest flagship models.
future outlook
While the iPhone 13 still manages to hold a place in the global best-seller list, its sales performance may gradually decline in the coming years. With the release of the next-generation iPhone 16 series, more users are likely to be attracted to the latest AI features, camera technology and performance enhancements. However, as a classic and reliable model, the iPhone 13's market performance certainly provides Apple with the flexibility and appeal of more product lines.
Overall, it is not entirely surprising that the iPhone 13 continues to be a bestseller in the first half of 2024. Its price advantage, superior performance, and boost from the refurbished market ensure that it remains a strong competitor in the highly competitive global smartphone market. For those who are not looking for the latest model, but still want a quality phone experience, the iPhone 13 is still an option worth considering.
