September 18, 2012 - The iPhone 15 Pro Max shipped 21.8 million units in the first half of 2024, making it the world's best-selling smartphone, according to a new Omdia report. This is the second consecutive time that the iPhone Pro Max series has won this honor, after the iPhone 14 Pro Max topped the charts in 2023.
Despite a period of hyperinflation around the world, which should have curbed consumer spending, demand for high-end iPhones remained strong. iPhone 15 Pro Max is priced between $1,199 and $1,599, and users preferred this higher-end model, perhaps because they plan to use the device for a longer period of time.
Not only that, but the iPhone 15 Standard also did well, shipping 17.8 million units, following it as the second best-selling phone in the first half of 2024. iPhone 15 Pro came in fourth, selling 16.9 million units. In contrast, the iPhone 15 Plus underperformed, ranking 28th globally with only 3.7 million units sold.
With the upcoming release of the iPhone 16 series, it is expected that this trend will continue, especially with the iPhone 16 Pro Max likely to take over as the next generation's most popular model. Despite the fact that the iPhone 16 and 16 Plus series have also received major upgrades with the latest A18 chip, users still tend to buy the Pro series.
In addition, Samsung's Galaxy A15 was the world's third best-selling phone in the first half of the year with 17.3 million units shipped, while its 5G version came in seventh with 12.2 million units. Samsung's S24 Ultra also performed strongly at launch, shipping 12.6 million units, surpassing its predecessor model, the S23 Ultra.
The report shows solid demand for high-end handsets, especially after Apple introduced advanced AI features such as "Apple Intelligence," which has further increased the appeal of high-end models.Omdia expects that while shipment growth in the overall smartphone market may slow in the second half of the year, the growth trend in the high-end market will remain solid, especially after the introduction of AI features in the iPhone 16 series, which will drive a new wave of replacements. Omdia expects that while overall smartphone shipment growth is likely to slow in the second half of the year, the growth trend in the high-end market will remain solid, especially with the introduction of AI features in the iPhone 16 series, which will drive a new wave of switching.
concluding remarks: The iPhone Pro Max series continues to dominate the global cell phone market with its superior performance and design. With the advancement of technology and users' demand for high-end smartphones, the future performance of the iPhone series is still worth looking forward to.
