At 20:00 Beijing time on September 13, Apple officially opened the pre-sale of the iPhone 16 series. Whether through the official App or webpage, many users once again encountered the Apple Store stuck on the welcome page, resulting in the inability to smoothly enter the mall to make purchases. According to Apple's official website follow-up shows that the iPhone 16 Pro and iPhone 16 Pro Max are expected to be shipped within 2-3 weeks, while the iPhone 16 and iPhone 16 Plus will be on sale on the normal September 20, indicating that the first batch of the iPhone 16 Pro series booking is very large, and the amount of spare parts may be insufficient, so the subsequent orders have been delayed shipment.
At the same time, in Apple's official direct Tmall flagship store, the iPhone 16 standard edition series pre-sale is significantly less hot, the first batch of spot supply is still available after the pre-sale is opened, and the page shows that it will be shipped on September 20th. However, the iPhone 16 Pro Max ushered in a hot rush the moment the pre-sale began, and the first batch of stock quickly ran out. Also on third-party platforms such as Jingdong, the iPhone 16 Pro Max was the most sought-after model, with the first batch of stock being snapped up almost instantly, far outstripping the sales of the standard version.
Many netizens have taken to social media platforms to show screenshots of successful snaps, showing that in less than a minute, the iPhone 16 Pro Max's snaps button turned gray, marking the first batch of supplies sold out. This hot sales scene once again verifies the popularity of the high-end version, while the performance of the standard version appears to be relatively lukewarm.
The pre-sale once again highlights consumers' pursuit of Apple's high-end models, and also reflects the fact that the Pro Max model is far more popular among users than the standard version, becoming a "hot commodity" on major e-commerce platforms.
