Apple is planning to make Apple Intelligence the centerpiece of its iPhone sales campaign this fall and has begun training retail employees on the features.

Apple has reportedly scheduled an unusual and mandatory employee meeting for the evening of September 12 or the morning of September 13, which will be held simultaneously at all Apple retail stores. This timing coincides with the week before the iPhone 16 release, but surprisingly, usually such pre-release meetings take place on Sundays, not weekdays.
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