Huawei returns to top 3 in China smartphone sales share, sales jump 44% in Q2
In the second quarter of 2024, China's smartphone market showed signs of recovery, with sales up 6% year-on-year. according to Counterpoint's monthly cell phone sales data service (Market Pulse), Huawei's performance was particularly strong in the quarter, with sales up 44.5% year-on-year, and once again ranked among China's top three in terms of smartphone market share.
Huawei's strong growth was largely due to the success of the Pura 70 series and Nova 12 series. These new models have won over consumers with their advanced imaging capabilities and aesthetic design.The Pura 70 series places special emphasis on the fusion of imaging capabilities and technological aesthetics, which has led to a positive response in the market. Although Huawei's current market share of 15.4% still falls short of its peak of approximately 40% in 2020, its strong recovery momentum demonstrates the brand's resilience and market competitiveness.
Joining Huawei in the top three were Vivo and Apple. vivo continued to lead the pack with a market share of 18.5%, relying heavily on its X-series premium lineup. Apple, on the other hand, followed with a market share of 15.5%, with its iPhone 15 Pro and Pro Max accounting for about 50% of sales, showing the continued demand for high-end models in China.
Huawei's return has had a significant impact on the competitive landscape of China's smartphone market.2024 The growth in the second quarter of the year not only demonstrated a rebound in consumer trust in the Huawei brand, but also signaled greater breakthroughs for Huawei in both the premium and mid-range markets in the future. Going forward, Huawei is expected to continue to strengthen its market position by launching innovative products and strengthening its brand.
Looking ahead to the second half of the year, Huawei plans to continue to launch more competitive new models to maintain its growth momentum. Huawei's revival will bring more growth opportunities for its performance in both domestic and overseas markets amid the gradual recovery of the global smartphone market.
