In Depth | New Report: Wearables Market Competition Intensifies, Headphones Are Next

Text | 36 Krypton Daily Business Picks

New report: headphones are next as competition intensifies in wearables market
IDC's latest Quarterly Tracking Report on China's Wearables Market shows that in Q2 2019, China's wearables market shipped 23.07 million units, up 34.31 TP3T year-on-year.Among them, the shipments of basic wearables (excluding third-party apps) and smart wearables amounted to 18.45 million units and 4.61 million units, respectively.
Redmi True Wireless Headphones helped Xiaomi secure a market share of 22.9% and consolidate its position as the No. 1 in the market by virtue of its ultra-high price/performance ratio. Huawei's Q2 market share was 22.0%, with a year-on-year growth rate as high as 189.1%, further shortening the gap with Xiaomi. Apple was driven by the watch and headphones together...
Editor-in-Chief's Note: Although the wearable device market has great potential, there are still many difficulties, such as the problem of product positioning. Most wearable devices are positioned...

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