6z Intzcell phoneChannel, Oct. 14, 2011 - Less than a week after the launch of the iPhone 14 Plus, there have been additional reports of unexpectedly low sales of the iPhone 14 and iPhone 14 Plus, suggesting that Apple may be actively reducing inventory of the devices as early as this month to aggressively reduce inventory and component orders for the devices.
A paid report from DigiTimes says that iPhone 14 and iPhone 14 Plus sales were overshadowed by the "enthusiastic" response to the iPhone 14 Pro and iPhone 14 Pro Max Max.With DigiTimesThe sources we talked to said that despite differences in sales performance between Pro and non-Pro iPhone models this year, total shipments of iPhone 14 models are likely to be roughly the same as shipments of the iPhone 13 series in the second half of 2021.
If iPhone 14 and iPhone 14 Plus sales "stay flat" in the short term, Apple could reportedly cut back on parts orders to build the devices in the second half of October. in the second half of October to build those devices. If Apple cuts orders more aggressively than expected, total iPhone 14 lineup shipments by the end of the year could even be down compared to the iPhone 13 lineup a year ago. The study suggests that Apple expects to make about 90 million new iPhones in the second half of 2022, but that number could drop to 80 million due to "low demand".
This information mirrors several other reports that indicate the iPhone 14 and iPhone 14 Plus have failed to meet Apple's sales expectations. Shortly after the launch, Apple analyst Ming-Chi Kuo said that demand for the devices had been "lackluster" and that pre-orders had turned out to be worse than for the third-generation iPhone SE and iPhone 13 mini. He even went so far as to claim that "Apple's product segmentation strategy for the standard model this year has failed," and Apple is believed to have shelved plans to increase production of both devices. Display analyst Ross Young said panel orders for the iPhone 14 were down 38% compared to the same period last year. iPhone 13 compared to the resale market.The iPhone 14 and iPhone 14 Plus are depreciating at twice the rate of last year's iPhone 13 mini and iPhone 13 twice as fast as last year's iPhone 13 mini and iPhone 13The
On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max are reportedly still in high demand. Apple is believed to have shifted production away from non-Pro models to produce more iPhone 14 Pro and iPhone 14 Pro Max devices, as evidenced by increased component shipments.
