In the past, if you want to use WeChat small program, users have to open the WeChat App; but nowadays, you can get the WeChat small program service after opening your phone.
August 21, WeChat and Samsung cell phones jointly announced the launch of the "negative screen card" and "WeChat small program side screen" two access to the small program shortcut function, users only need to gently "right slide" or "left pull" on the desktop of the Samsung cell phone to experience the "open and use" service. Users only need to gently "right slide" or "left pull" on the desktop of Samsung mobile phones to experience the "open and use" service. This is also the first system-level cooperation between the two sides.
In the "negative screen card" entrance, it will display the recently used small programs, if users need to access other small programs, just click "view more" to go directly to the "recently used small programs" list in WeChat's "Discover-Small Programs If users need to access more small programs, they can simply click "View More" to go directly to the "Recently Used Small Programs" list in WeChat's "Discover - Small Programs" section. In the "WeChat Small Program Side Screen" portal, users can directly open the small programs in WeChat's "My Small Programs", and users can also enter the WeChat Small Programs list by clicking on the "+" sign in the side screen to add any small program to the list. Users can also click the "+" sign in the side screen to enter the WeChat small program list and add any small program to the "WeChat small program side screen".
Currently, the "WeChat Small Program Side Screen" supports the addition of up to 10 small programs, and the "Negative Screen Card" supports the display of the most commonly used 5 small programs.
In fact, from January this year, Samsung has been in China in succession in the S8/S9/S10 series models and Note8, Note9 series models in the pre-installation of this cooperation function; in the future, Samsung will be in the annual flagship Note10 series models continue to pre-install the function, and the subsequent new release of the model will also get the same function.
WeChat's "mobile version of the small program" is a big rival to the 9 major cell phone manufacturers "fast application".
On January 9, 2017, WeChat, which has billions of users, launched a small program, which has become another major grip on the deep-rooted mobile mutual benefit network. On March 20 of the following year, Huawei, Xiaomi, OPPO, vivo and other 9 major cell phone manufacturers with billions of cell phone ownership to launch the fast application of this new application ecology based on the hardware platform, which emphasizes that it can be "point and click". So far, the formation of WeChat small program and fast application two camps.
However, as of today, WeChat's small program has 840 million users, but the development of the fast application is still very slow, and there is no unified public data. Instant application also predicts that the daily activity of WeChat small programs is expected to reach 350 million in 2019. The most active millet in the fast application alliance, had said on November 28 last year: the registered developers of millet fast application broke through 10,000 people.
The development speed of the two camps is disparate. When the fast application was first launched, Internet commentator Keso had expressed an unfavorable attitude, because these manufacturers still want to be the entrance to the mobile Internet, or want to do distribution business to earn promotional fees. But compared to WeChat, a super mobile Internet portal, the competitive relationship between the nine major cell phone manufacturers also decided that it is difficult to achieve unity.
And now WeChat is working with Samsung to do what the fast apps didn't do. How far the road of WeChat's pre-installed small programs on cell phones can go is still full of great uncertainty. On the one hand, the acceptance of WeChat's small programs by the 9 major cell phone manufacturers is uncertain; on the other hand, it may also lead to the cooperation of other platforms' small programs with cell phone manufacturers.
Small program landscape from Instant Apps
Competition in the small program industry is getting fiercer, and WeChat needs mobile/smart hardware entrances.
In addition to WeChat small program and fast application, there are also Alipay small program, Baidu small program and Shake small program platform. Although these small programs start late, but the development speed is very fast, that is, the fast application predicts that the daily activity of Alipay's small program at the end of the year will also exceed the 300 million mark, close to WeChat's 350 million. Although WeChat has 1.1 billion monthly users, the penetration rate of small programs has exceeded 60%, and the ceiling is visible. According to the idea of App promotion through cell phone distribution, small programs can also draw on such a path.
In addition, the combination of small programs and mobile phones/smart hardware has very great potential. In the definition of Zhang Xiaolong, President of WeChat Business Group, small programs don't need to be downloaded, are ready to be used, and can be found everywhere. Small program is a way of expression and a way of connection, which can directly reach any thing. Small programs are complementary to apps, and are obviously only a part of the WeChat app. Through the use of mobile phones/smart hardware at any time, there will be a greater outbreak of space.
As the user's habit of using small programs is further established, small programs may also enter the user's cell phone like an operating system, which is convenient for the user to get to call small programs. This form, of course, is again different from the iOS and Android app stores. In the short term, it can be foreseen that the small program operating system may coexist in a cell phone with the traditional mobile phone/smart hardware operating system.
The predicament of cell phone manufacturers to develop small programs, as well as the difficulty of Internet companies to launch cell phones, have decided that the two sides need more cooperation.
(Title image courtesy of WeChat)
