Text | 36 Krypton Daily Business Picks
瑞幸限量版鹿角杯上线，狂奔之后开始经营品牌形象
August 19, Ruixing coffee flagship store stationed in Jingdong, and the whole network debut of peripheral products, Ruixing the first limited edition antlers with the straw cup on-line sale, with the cup with the "meet Haoran" series of blind boxes, Ruixing classic lucky coffee cups are also on-line sale.
品牌出周边并不稀奇，咖啡界的老前辈星巴克就是资深玩家，尤其是卖杯子。今年2月，一款限量版猫爪杯就引发了大量讨论，当时星巴克的百度指数要高于平时近4倍。每逢周年庆、情人节等特定时间，星巴克都会有全新周边产品推出，不仅限量，有时还与会员等级挂钩，其圣诞节限定红杯已经连售了21年。
周边产品不以盈利为目的，主要是…
主编点评：瑞幸善于借力，其线下主题店合作了QQ、网易云音乐等，卖杯子也不能只靠自己…
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