6z IntzCell Phone InformationJuly 1, 2011 - According to a new study by Strategy Analytics, 14 million smartphones were sold during China's 6.18 online shopping festival this year, down 25% year-on-year. Apple dominated the leadership position. Xiaomi and Honor followed in the top three.
This year's 618 iPhone average selling price was above RMB 6,300, driving the overall smartphone average selling price above RMB 4,300, up 13% year-on-year, however, total sales were down 16% year-on-year to RMB 62.6 billion. Apple sold 7 million units, down 41 TP3T year-on-year, with sales estimated at RMB 41.5 billion. Apple ranked #1 in revenue share across all major platforms (Jingdong, Tmall and Jinduoduo, etc.).
Xiaomi ranked second, occupying 30% market share, down 32% year-on-year, Redmi Note 11 and 11 Pro sold very well, with a high market share in the low-end and mid-range, Honor ranked third, with a market share growth of 4%, and vivo and OPPO ranked fourth and fifth with a share of 6% and 4%.
