36 Krypton has learned that "Benro Health" has reached a cooperation agreement with Shenzhen Hui Investment Capital, obtaining more than 500 million targeted fund support for the terminal advancement of "Mingme Health Service System" (hereinafter referred to as "Mingme"), accelerating its service pipe channel --Ming me health service center coverage construction. Xin Quan, CEO of Benro Health, told 36 Krypton that in principle, there will be a total service center in each city, and enterprises that become Ming me health city service centers will be able to get the investment from the directed fund, and a single service center will be able to get an investment of no more than 1 million RMB.
Benro Health was founded in 2018, is a health technology enterprise based on precision medicine, artificial intelligence and other technologies to provide end-users with full life cycle management programs, as a subsidiary of Benro International Life Sciences. According to Xin Quan pre introduction, the company's core service is "Ming I health service system", which is equivalent to the end user based on the provision of the whole life cycle of the private health consultant, and the formation of the "digital life account".
It is reported that the system includes four links, 1) health testing, covering genes, human microbes, proteins, Western medicine and Chinese and Western levels of testing data; 2) health assessment based on multi-dimensional individual data and artificial intelligence analysis; 3) to give a personalized health intervention program; 4) supporting the corresponding products and services (including remote consulting), to achieve the program on the ground, and based on the management effect to optimize the various processes The Xinquan said that the ultimate goal of "Ming me" is to provide users with individualized whole dynamic intelligent health management services through personal "digital life account".
As for how to commercialize, Xin Quan pre-disclosed that the main two paths are parallel: first, through the introduction of intelligent health hardware, traditional Chinese medicine health, dietary solutions and other related solutions, to build a service ecosystem from detection to management, to enhance the ability of the Mingmei health services; second, through the Co-Creation Program (Merchants) to develop the "Mingmei health city service centers Secondly, through the co-creation program (investment promotion) to develop "MingWeHealth City Service Center", "MingWeHealth City Service Station" and "MingWeHealth Community Service Station", MingWeHealth service pipeline will be built to cover the end-users and realize the services on the ground. Profit mainly comes from B-side purchase.
Fu Weishan, Chairman of Hui Capital, said that after the completion of the current 500 million fund cooperation, it will issue another more than 1 billion RMB targeted fund for Mingmei's health service capacity, in order to accelerate the construction of Mingmei's health service platform's health hardware, Chinese medicine health and dietary health service capacity.
At the technical level, Benro Health has established the knowledge map of Mingme (super private doctor) on the basis of various health knowledge systems such as professional doctor's consultant and national chronic disease management guidelines, and has built the open platform of Benro HealthAI, which will be connected to the data generated by various types of intelligent hardware in the future to continuously optimize the knowledge map and achieve finer health management.
At present, the "Ming me" experience version is now officially open, specific to the service scenario, Xinquan preintroduced that the end user as long as you open the "Ming me" account, you can interact with the "Ming me" super private doctor in a variety of ways and "Ming me". MingMe" account, end users can interact with "MingMe" super private doctor through various ways, establish their own "digital life account", and then obtain multi-dimensional health management services including diet and nutrition, exercise management, medical advice, sleep management, rehabilitation management, physical examination advice, MingMe advice, and so on, and as the user continues to improve his or her own data, the follow-up services will also become more and more accurate. As users continue to improve their relevant data, the subsequent services will become more and more accurate.
According to the data given by xinquan, "ming me" trial run more than 3 months, has cooperated with more than a hundred organizations, landing more than ten city services, can cover 1000 communities, concentrated in southern China; in the targeted fund support, "ming me" also After receiving support from the targeted fund, "Mingme" also accelerated its expansion speed. According to him, Benro Health plans to develop more than 500 "Ming me health city service centers", more than 10,000 "Ming me health city service stations" and more than 600,000 "Ming me health community service stations" by 2020. Healthy Community Service Stations".
So many terminals spread, that C-end users will easily buy? Xin Quan said that the current national policy, market demand, technological development have created favorable external conditions for the development of the health industry, the layout of the health management business at the right time, the only obstacle may lie in the national health literacy is still insufficient, therefore, Benro Health will also be the next and the Group's health science team to carry out in-depth cooperation, to promote the education of the C-end market; In addition, relying on the "Ming me" system, users can also get more immediate and comprehensive health management services, and easy to replicate the service characteristics will also save the terminal users to buy? In addition, by relying on the "MingMe" system, users can obtain more immediate and comprehensive health management services, and the easily replicable nature of the service will also save the cost of end-consumption and make it easier to promote.
Xinquan stressed that the core purpose of the health service system is to solve the user's health problems as much as possible through intelligent means, thus reducing human intervention and keeping the user away from useless health care products, as well as all kinds of scams and traps in the health market.
At present, in the personalized health management service track, there are also many players. There are clinics based on real estate companies to carry out community health management services (similar to Home Health), as well as Internet medical enterprises relying on online platforms and offline services to build the future of the clinic (such as Penguin Almond and Pingan HaoDo), etc., so what are the advantages of the health of Benro?
Leaving aside the respective do segment operation, Xinquan pre think, the competitive barriers are mainly two: first, AI based on the establishment of high-quality scientific health management services is a key competitive element. This needs to address the establishment of professional medical health knowledge map, to optimization and upgrading through sample data. From professional and scientific health services, to the establishment of users' trust and emotional ties and many other core issues. Through the Co-Creation Program, Benoy Health is able to expand its distribution at a faster pace and realize asset-light operation; in addition, given that health management involves too many links and cross-disciplinary knowledge, Benoy Health has set up an open and controllable system to ensure the integrity of the system, including opening up data interfaces and setting strict service output standards for the terminals.
