In recent years, along with people's growing concern for health, various types of smart hardware have rapidly gained popularity. More and more categories of smart bracelets, body fat scales, smart fetal heart rate monitors, and smart toothbrushes ...... are beginning to appear.
36 Krypton's recent contact, 'UNU Smart Health', is cutting its teeth on this track. What's more unique is that the company will launch a series of products to cover more life scenarios.
Currently, UNU's products under development include Smart Electric Toothbrush, Smart Water Purifier, Smart Shoulder and Neck Massager, Smart Foot Massager, Smart Air Purifier, Smart Blood Pressure Monitor, and Smart Medical Box. It is expected that UNU's smart electric toothbrush will be available for sale on Double Eleven this year.
Conceptual diagram of UNU Smart Medical Box
The reason for developing many intelligent hardware is that UNU wants to cover more health scenes and comprehensively manage user health data. "We often see that there is a dedicated APP for users to brush their teeth with smart brushes, and another dedicated APP for smart water purifiers, and the data is not connected to each other, and the value of the data brought to the users is low. Therefore, UNU wants to connect different scenes and put data on one APP to realize the value mining of health information." Liu Chao, CEO of UNU Smart Health, said.
Liu Chao believes that the core point of smart health is to collect data. The process of building a platform is fast, but it is difficult to support without sufficient data. The key is still to ensure the source of data, so UNU intends to start with the hardware to ensure that the data collected are real and valuable.
UNU Health Data Management
36 Krypton observed that recently industry funds are focusing on such smart health products, especially those for home scenarios, which require technological advantages.
In this track, the ability to sell is a key factor in measuring a business. So how does UNU open up the market?
First look at the soon-to-be-market smart electric toothbrush, which is unique in that it has a smart touch screen function that makes it easy for users to see health data at any time; a matching wall-mounted disinfection and drying all-in-one machine, which allows direct UV disinfection every time you finish using your toothbrush to protect your oral health; a smart device that can also squeeze toothpaste automatically; and a portable charging case for on-the-go use. In addition, the company cooperates with toothpaste brands to launch customized toothpaste.
At present, the patent of UNU smart electric toothbrush has been applied for and the trademark has been registered. Considering that middle-income people have more health management needs, the product is geared towards this group of people and is priced at around one thousand dollars.
Next, in looking at UNU's marketing approach, the company mainly adopts the 2B model, providing customized models for universities and enterprises, CEO Liu Chao has resources such as Renmin University of China, enterprises and institutions companies; 2C, the company will be promoted in the online shopping malls, the CEO Liu Chao has previous entrepreneurial experience and has accumulated certain advertising resources, with lower advertising costs. Now, the account on the UNU social platform has accumulated 2 million readers.
As for the future development of the enterprise, CEO Liu Chao believes that the key to ensure stable cash flow. The company sells hardware profitably in the early stage, and after the smart toothbrush, it waits for the cash flow to stabilize before producing other products. After the number of users accumulated to 100,000, then data services, consider 2B and 2G model.
Currently, UNU is in the process of angel round financing, favoring investors with supply chain resources or user resources. This round of financing is mainly used for the development of intelligent products.
