The Internet is an industry that grows and changes quickly. Mixing in this industry always makes you feel both excited and uneasy.
The excitement is that you can always see countless new things, and even personally participate in a change; and the uneasiness is that, no matter how much you NB, you can not guarantee that one day, you will be mercilessly left behind the times, and become the guy who is replaced or the victim of a new change.
When you're already in the game, with such a status quo and facts relentlessly laid out in front of you, it's inevitable that you'll have to think about where exactly you're going.
01
"Where does an Internet person go after three or five years on the job?"
It is essentially a matter of choice of opportunity.
If it is the elders in the family, they may tell you to enter a "stable" industry and get an iron rice bowl; if it is a business tycoon, they may tell you to seize the wind, start a business and raise funds, and work for yourself; however, these solutions may be contrary to the ideals, or exceed the upper limit of your ability.
Renowned entrepreneur + investor, Reid Hoffman, founder of Linkedln, will tell you to kick off your 'ABZ program'.
In his opinion, anyone planning for their career should be prepared with at least 3 hands-
Plan A:
Your job, and long-term planning based on it, it is your basic livelihood;
Plan B:
Your side hustle, out of personal interest or a new opportunity of some kind, is something that can help you bend the rules;
Plan Z:
Your asset planning, such as the reserves gained through investing your money, it helps you to secure the short-term basics for your family even if you are facing layoffs, or can't find a new job for a while.
You may already have a Plan A. Now your desire to achieve personal freedom means that you're going to have to build on Plan A and open up your other two plans.
Plan Z, to put it bluntly, is an investment, in recent years young people's awareness of investment and finance is gradually increasing, which is a particularly good phenomenon, but the return on investment depends on how much of your capital, as well as many individuals can not control external factors such as the policy side, the news, and so on. No background knowledge can not hold the "get rich overnight" mentality to participate, which is the basic common sense of investment transactions.
Plan B, therefore, is the key to your ability to stay ahead of those around you for the next decade.
The key word in Plan B is "side hustle", but you can also think of it as an opportunity that you have cultivated for yourself, perhaps a hobby or a specialty, which, after a long period of time, has matured and even surpassed Plan A, and which you will probably be able to make a living out of someday.
02
His name was Gu Mengjie, and his friends called him Master Gu.
The money he's made in the past few years from writing allows him to live the rest of his life in great abundance even if he retires now and does nothing else.
Don't get me wrong, this is not a deliberate attempt to show off. It's just to let you know that the world really does exist, with a low threshold and low cost, for ordinary people with no money and no background to get ahead quickly.
Because, that's how Master Gu was changed.
Five years ago, Master Gu, 29 years old, working people, in a design company. From nine to five, with a salary of several thousand dollars a month, the day is not good nor bad. Not good nor bad.
At that time, microblogging had just emerged, and there were still very few people playing microblogging. When he had nothing to do, Master Gu posted articles on the Internet, and he didn't expect anyone to like them and become his fans, even praising him for his good writing. And he loved this affirmation (although it is virtual), more and more insisted on writing.
Then one day, someone told him in a private message, "Here's 500 bucks, write an ad for me."
Master Gu froze, and his first thought was that words can actually make money?
▲Master Gu
Master Gu began to be particularly serious to study the network of all kinds of copywriting, every day after work, lying in front of the computer, writing articles, non-stop writing. In his own words:
"During that time, it was more serious than my senior year."
God rewarded him with a 10 out of 10 effort in this copywriting thing and brought him a 100 out of 100. He became a different kind of person that he didn't dare to think about at all.
Alipay advertising manipulator: he wrote a long copy of "Why Van Gogh Committed Suicide" for Alipay on Weibo, which detonated the topic as soon as it was put on the site, with a reading volume of over 12 million, and became famous in a single battle;
Author of several best-selling books: "Xiao Gu Talks About Painting" series became popular. He is not from an art class and has not received any art history education, but has become the hottest art popularization writer on the Internet with his love for painting;
The CEO of the company favored by the gold masters' dads: he began to bring a group of partners to make a living with words in WeChat.LV, Gucci, Rolls Royce, Mercedes-Benz, BMW, Ali, Jingdong, and other first-tier brands are his partners; for a single advertisement, he can earn hundreds of thousands of dollars.
Brush screen explosive text production machine: his copywriting is often a "phenomenal" product in the new media world, new media colleagues and advertising circles have begun to study and review his work.
And he took the group of partners, the average salary are over ten thousand, some of the faster growth, after leaving are to go to Tencent, today's headlines, Zhihu such a large company to do the editor in chief, planning, marketing ...... development is very good.
03
Let's get back to the topic of the 'ABZ Program'.
If you have a strong personal interest or specialty that you can earn an income from, then great, go for it. But, many people know this early on, but are hesitant to make up their mind about what kind of 'Plan B' to start.
If you belong to the party without a clue, as the beneficiary of copywriting, Master Gu suggests that you learn copywriting, because it is perhaps the lowest threshold, almost zero cost, and substantial income for the limited energy of the workplace to realize.
Especially now, we are fortunate to come across WeChat, Weibo, Taobao, and Pinduoduo. Opportunities to submit articles, open public numbers, open online stores, sell goods ...... and make money with words are everywhere. Ordinary people who know a little bit about copywriting can ride on the Internet and earn an extraordinary income.
Opening an online store for microbusiness: good copywriting can help you increase your sales by at least 30%, and you don't need to get tired of begging people to buy things.
Doing part-time work: nowadays, many public organizations are recruiting part-time work, and there is a shortage of manuscripts and people every month! You don't have to work, you can make money at home.
In the workplace: the two types of people with the fastest promotions and raises can move their mouths and use their pencils. It's hard to practice with your mouth, but you can learn quickly with your pencil!
Personal branding: every sentence you post in your WeChat microblog, every circle of friends, are shaping your image in the eyes of others. Good copywriting is your best online personal image maker.
This time, Kryptonite gentleman hand in hand with Gu Meng Jie (personal IP "Master Gu") to bring you "Master Gu's 25 sessions of cash copywriting class", so that you have a huge investment without risk, without leaving the house can easily realize the second income, and even realize the circle jump.
? Click to listen?
Top 3 reasons why we recommend you study:
1, comprehensive and systematic knowledge system: in this course, Master Gu put his own copywriting experience, polished to cover 4 plates, 6 copywriting cash scene 30 cases + copywriting templates of 25 audio lessons, systematic one by one to present to you. Friend circle copywriting, Taobao introduction page, WeChat public number articles, selling copy, self-introduction, bidding resume ...... Wherever you can use copywriting, this course will cover almost all of them.
2, they are learning and sincerely recommend to you: former COO of CITIC Publishing Group, the future of the voice of the CEO Lu Jun, self-media V genius small panda, "mixed son said" founder, the writer two mixed son, the self-media people king left in the middle of the right ......
3. Once you learn, you can use it. Copywriting is a creative era everyone must have the new skills of cash, it does not need a huge investment, there is no risk, but can point word into gold, for you to open up the second income, and even realize the circle leap. And copywriting does not need literary talent, only need to set. Mastering the formula, even if you have zero foundation, you can write 80 points of copywriting. 80 points, enough to make you more than 90% people, more able to make money with this.
Suitable for whoever learns:
1, eager to join WeChat and rely on copywriting to make money
2、Will write a little article, but the reading volume, conversion rate is not too satisfactory
3、More spare time, want to have a part-time side business
4、Want to learn one more skill, but don't know what to learn
5、Want to get promoted and get a raise in the workplace, but the writing still needs to be improved
? Click to listen?
For the price of two cups of coffee.
Busting Workplace Anxiety
Start your own 'Plan B' for life!
