In China's Internet industry, Hunan people are a force to be reckoned with. Talking about Hunan Internet bigwigs, top investor Xiong Xiaogu, the father of WeChat Zhang Xiaolong, 58 Tongcheng Yao Jinbo, Kingdee Software Chairman Xu Shaochun, Chairman of Zero2IPO Group Ni Zhengdong, Stranger Tang Yan, Yingke Live Bong Yousheng, founder of the Century Jiamian Gong Haiyan, and other bigwigs, so that the industry remembers that the people of Hunan "suffer, tolerate annoyance, and dominate the barbarians! The characteristics of Hunan people are remembered by the whole industry as "hard-working, patient, domineering and brutal".
As far as Hunan Internet practitioners are concerned, according to Xiaoqian (net1996), there are a large number of excellent product managers, operations, research and development, media and public relations talents in north, north, south and east of the country, all of whom are from Hunan. However, many people know that there are a lot of Hunan Internet bigwigs and talents, but relatively speaking, many people are not very clear about what some excellent companies in Hunan local Internet.
Why do Hunan-based Internet people achieve so much more than local Hunan entrepreneurs? What is the current Internet situation in Changsha? What are the best companies in Changsha? What are the policies of Changsha Internet? Many friends have asked Xiaoqian these questions, but my personal perspective may still be subjective and not comprehensive enough.
Recently, Xiaoqian exchanged ideas with more than ten investors and entrepreneurs in Changsha, whose entrepreneurial fields involve cutting-edge technology, games, online education, industrial Internet, self media and other fields, hoping to restore Changsha's Internet in a more comprehensive and realistic way from their analysis, so that everyone can see how Changsha's Internet is actually like at present.
How do investors see Changsha Internet? See what Zhang Hengliang, partner of Qitai Capital, says.
Compared to the north, Guangzhou and Shenzhen, there are very few investment institutions that focus on investing in technology Internet projects, and even fewer investors who are still continuously rooted in Hunan's technology Internet market. Among them, Zhang Hengliang, partner of Qitai Capital, is one of them. Qitai Capital was founded 2 years ago, and has already invested in nearly 20 early stage projects in Changsha.
According to what Zhang Hengliang disclosed to Xiaoqian, compared with 2014, the number of Internet projects in Changsha are keeping the trend of high growth. There are several main reasons for this:
First, the talents from the north, Guangzhou and Shenzhen are gradually flowing back to Changsha, which is the foundation of talents and can support a benign ecological development.
Secondly, although Changsha's Internet development degree is far lower than that of the north, Guangzhou and Shenzhen, but it is not completely without opportunities. Each place has each place's advantageous industries, these advantageous industries in the local has been developed for decades, before the Internet is not developed, these advantageous industries they are still a more traditional old business pattern, but the existence of the Internet can help them change some of the old business pattern, thus creating new opportunities.
For example, Changsha's construction machinery industry, led by Sany Heavy Industry, Zoomlion Heavy Industry, the industry's leading enterprises, laid Changsha's dominant position in the field of construction machinery, which brings Changsha a large number of talents in related industries. In the past, the huge construction machinery industry system, there may be some inefficient things, but the Internet will be just enough to improve efficiency, which is why the previous Zhang Hengliang team will invest in the machinery home of the important reason.
Thirdly, with strong government support, there are more and more talents in Changsha Internet. In Zhang Hengliang's opinion, Internet entrepreneurship itself is a relatively low-threshold industry, but it is one of the most difficult industries, because it requires talents who need to have sufficient knowledge of the industry, and the cognition is multi-dimensional, the return of Hunan Internet people combined with the local talents, the whole market for the Internet's cognition is significantly improved.
Zhang Hengliang believes that at present Changsha's Internet is still a budding period relative to, if we can continue to match the combination of high-quality talents and local advantageous industries, Changsha Internet will have some opportunities.
The first direction is to look for local high-tech enterprises, especially those with clear application scenarios and relatively leading technology patterns; the second is industrial Internet projects, combined with local advantageous industries, which can reshape the business model of the industry with Internet thinking and methods, and dig out better business opportunities; the third direction is consumer projects, Hunan and Changsha are a big consumer city, and we can find better consumer projects through consumer innovation and consumption upgrading; the fourth direction is cultural and creative projects. Changsha itself is a large consumer city, through consumer innovation and upgrading to find some better consumer projects, such as the Tea Yum Yum project; the fourth is the direction of cultural and creative industries, Hunan cultural and creative industries have a strong foundation, the combination of cultural and creative and industrial may also have some opportunities.
At the same time, Zhang Hengliang also revealed that due to the relative barrenness of capital, many pure Internet projects can not be like the projects in north, Guangzhou and Shenzhen, based on the promotion of capital to achieve rapid expansion, rapid scaling, and rapid seizure of the number of users, so the choice of such a project and investment track naturally exists a certain risk.
In the future, Qitai Capital's Zhang Hengliang also hopes that local investment institutions can be more active, and some local government departments can be more active, so that they can attract more talents to Changsha with a lower posture, so that Changsha can have a more suitable soil for the development of the Internet, which can't be done by a pure investment institution.
So, standing in the perspective of investors, what is the common problem of Internet projects in Changsha? Xiaoqian's personal perception is that everyone has little awareness of media brand promotion and does not pay much attention to it. Standing from the perspective of investors, this perspective may also be different. According to Zhang Hengliang of Qitai Capital, there are several common problems for Changsha entrepreneurs.
First, Hunan local many Internet company founders are smart enough, hardworking enough, but because most of them themselves do not have the experience of doing executives or even entrepreneurial success in first-tier cities, and gradually some escape, the same also has for the management of the enterprise and the first-tier city enterprises there are some gaps. Failure and first-tier city mainstream companies as comprehensive development, which may be Hunan 90% technology Internet companies face problems.
Secondly, many entrepreneurs are optimistic about the current development, too much energy on the front-end marketing and marketing, in fact, they need to put some energy into their own internal review. For example, what should be the internal strength of the enterprise? Internal in the end should be what? What should be the foundation for the enterprise to be able to accumulate in the end? In fact, sometimes the development is too fast, is not necessarily a good thing. Too fast growth actually brings more problems, and the enterprise's own entrepreneurs themselves to solve the problem of their own ability does not grow with the growth and growth.
For example, blindly set up a goal, I do one hundred million revenue this year, next year I want to do one billion, this kind of blind design of the goal is actually a bad sign, they just design this goal, but do not know how how to reach the goal.
Many companies see how to play Baidu, see how to play Ali, see how to play DDT think they can also do, but they do not want to understand whether this model is suitable for them, how to judge suitable for themselves, is to start from the point of view of their own customer needs, and continue to dig, and then find their own suitable things, suitable business model.
So it is in this case, in fact, Changsha's local investment institutions invested out of the classic case is not much. Qitai Capital Zhang Hengliang thinks, Zhang Hengliang invested in machinery home, at present, is a classic case, at present, has obtained the open thing phase Thai, lugu high-tech venture capital (willow branch action), the first creators, the plum blossom angels, huaying investment, the ridge easy investment, the bell ding venture capital and the golden river joint capital, 58 industry fund investment. This is itself an Internet company that grows out of this dominant industry in Hunan itself.
Another may be the deep venture capital they invested in Hunan Province, the local listing of the Royal Mud Square, he is also considered an e-commerce type of Internet project, Xiaomi has also invested.
Compared to the classic investment cases in the north, Guangzhou and Shenzhen lines, such investment cases are really still not bright enough.
Changsha Internet major segments of entrepreneurs common voice Changsha Internet in the end how?
So, how do entrepreneurs look at Changsha Internet? Xiao Qian interviewed more than ten entrepreneurs one after another, including Dai Jianqing, CEO of Grass Flower Interactive, Zhang Ji, founder of Fun Moves Entertainment, Xiang Yang, parent-child community baby walking group, Changsha's first local media number Changsha Eat, Drink, and Play, Fang Yao, co-founder of the count of support treasure, Muo Zhi Bi Intelligence Chen Hao Wen, the annual water flow of more than 400 million anchors of the economy of the company Shadow Entertainment Culture Du Xiangjun, Gnar micro-technology Yanghuan Li, Hunan Game Pepsi July, Chengjia Wu Yang, together with the classification of Song Zhen, when the home decoration Chen Zhong, property network Dai Yue, home nuclear Youju Fang Changzheng, fire name Chen Kun, soil flow network Kang Zhihua and other Changsha Internet entrepreneurs.
They are all some head companies in Changsha's major segments of technology and Internet, and most of them have obtained financing and have a certain understanding of Changsha's Internet. Due to the limited space, we will only combine the sharing of the above major entrepreneurs and Xiaoqian's own perspective as a Changsha entrepreneur to summarize for you:
1、Changsha science and technology Internet has the advantages of industry, talent, policy, etc.
In the sharing of more than ten entrepreneurs, we can easily see that it is very likely for leading enterprises to emerge in the fields of industrial Internet, cutting-edge technology, entertainment, biomedical, and consumer, which are carried out in combination with Changsha's industrial advantages.
Relying on the scientific research strength of the National Defense University (NDU) and Central South University (CSU), in the case of the NDU has part of the talent spillover, the NDU Department of High-tech enterprises in the government guidance fund, private investment institutions, government support, will bring a lot of opportunities to the market, and because Changsha in manufacturing and other industries itself has a core competitive advantage, then this industry Internet Changsha also has a unique advantage, which is actually also Why a giant like Baidu will choose to settle in Changsha is one of the key factors.
2.Changsha Internet business start-up with subsidies
Xiaoqian has been in business for many years, although he has taken rent subsidy once, but there are more and more enterprises around him who have got subsidy in these years. From the above interviews, you may also see that some enterprises have enjoyed some policies, but some of them don't have too many policies, but at least these policies of rent subsidy, talent policy and tax deduction are almost the welfare for all entrepreneurs.
Based on the different types of projects, people get different policies, some areas will have some special financial support, and some areas will only have some basic subsidies.
Changsha Hi-Tech Zone launched the Willow Branch Action which has been very hot these years, and the entrepreneurs of Willow Branch Action can get 200,000 entrepreneurial support subsidies without any cost. At the same time, if you have certain technical strength, such as having certain soft writings, patents, or even very advantageous in terms of revenue, then it is also very possible to get some additional special capital subsidies. It is believed that if you start a business around the direction of Changsha's technological Internet development, then the possibility of getting subsidies will be even greater.
3, low house price, low enterprise office cost which is one of the core advantages of Changsha science and technology Internet
Almost all entrepreneurs have found that stable and low-cost housing prices in Changsha is an advantageous condition for the development of technology and Internet in Changsha, which can attract a lot of Hunan Internet people to return, but also give a lot of outstanding talents from the country, bring a sense of home.
At the same time, because of low housing prices, many business operating costs, including rent for premises, are also lower, which makes it easier for people to choose to come to Changsha to start a business.
4, Changsha entrepreneurial atmosphere is getting better and better Yuelu Summit to help Changsha Internet high-speed development
Many people entrepreneurs can feel that Changsha's entrepreneurial atmosphere and entrepreneurial environment in recent years are getting better and better, which has a certain relationship with the park, but at the same time, it is also inseparable from the Yuelu Summit, Willow Branch Action-based activities continue to spread, inseparable from the government's strong support for Changsha Internet has the opportunity to show to the national Internet.
5. Many entrepreneurs in Changsha face several common problems:
(1) Difficulty in recruiting, especially in finding people with great learning ability or strengths comparable to those in first-tier cities, especially in the Internet operations category;
(2) Financing is difficult, the local private Internet capital is small, the top domestic investment institutions hear in Changsha to cut the valuation;
(3) limited pattern, smart Changsha entrepreneurs to make a company that can make money is not so difficult, but to become a company in the industry's most profitable and most technologically strong, it seems to have been unable to step over this hurdle;
(4) Although the entrepreneurial atmosphere has improved significantly over the past few years, there is still a big difference compared to that in the north, Guangzhou and Shenzhen.
It's not really difficult for an Internet company that can make money to emerge in Changsha. Due to the above problems, there are certain obstacles to the emergence of an Internet company that affects the whole segment or even the industry.
6, excellent Internet project, is not a lack of financing channels
At present, science and technology Internet is an industry that Hunan Province and Changsha City both attach great importance to, as evidenced by a series of big moves such as the Willow Branch Action and the Yuelu Summit. Relying on Changsha's geographic and transportation advantages, if the local can have a better atmosphere and more quality enterprises, it can really Changsha colleges and universities of talent are retained, but also can vigorously attract the Xiang nationality Internet people to come back to employment, entrepreneurship, Changsha Internet is bound to have a better development.
With regard to constructive comments, it is undeniable that I think compared to the north, Changsha, Guangzhou and Shenzhen, Changsha Internet is bound to exist a certain gap, but in terms of housing prices, policies, transportation, industrial genes, talent, if you do not start a business in the north, Guangzhou and Shenzhen, we can really consider Changsha.
PS: From the author's personal perspective, like Wuhan, Nanchang and other central cities, Changsha tech internet is still developing. Choosing to start a business in the top cities, Beijing, Shenzhen, Guangzhou, Shanghai is undoubtedly the most suitable, but to start a business in other cities, Changsha must be worth considering, under the joint efforts of the government, investors, entrepreneurs, Changsha's technological Internet power has risen. In specific words, let's see how investors and entrepreneurs of Changsha Internet, look at this market.
This article was first published in CSDN, Wen | Xiaoqian, WeChat net1996, Internet observers, dozens of science and technology media columnists, reproduced please indicate the copyright
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