Traffic is more expensive than gold in the era of small and medium-sized enterprises how to carry out marketing has become a difficult problem. However, at the same time, the number of individual users below 10,000 people in the circle of fans is often ignored, so the middle and long tail traffic there is still room for integration (otherwise, micro-business rely on what joyful special airplane).
Walk to earn the launch of marketing treasure hope to integrate the middle and long-tail traffic, through the social + small program, to help merchants circle powder, help users make money. The platform provides supply chain services such as commodities, advertising, logistics, customer service and after-sales service.
Specifically, advertisers/e-commerce owners put their goods, services, and advertisements in Marketing Treasure, and users do tasks through exercise, browsing, shopping, sharing, and other behaviors to get energy beans, points, dividends, and so on. For fission banding, Marketing Treasure superimposes various social fission games with the help of small programs, such as candy red packets, inviting teams, master-disciple system, inviting bargaining, collecting praises, grouping, etc., which encourages users to share to drive the social circle to buy as well as to further become a distribution channel.
Currently, there are 3,000 organizations on MarketingPower, with 20,000 virtual goods SKUs, including commodities, insurance and advertisements. Its profit model is to charge SaaS service fees, advertising service fees and transaction service fees. Previously, when it was used as a tool for large companies, it took the form of a one-time buyout of shopping, advertising, insurance, and tool usage fees.
Marketing Power has now established strategic partnerships with nine companies, including Taotao Lessons. For example, Marketing Treasure cooperates with Taotao Classes to allow users to self-sell, self-finance and self-commerce. Users can open their own Taotao class agent store, use the platform to provide promotional posters and distribution system to promote, and manage the goods and personnel of their own store. Under this business model, users can earn income and withdraw cash; Tao tao class can get new users and potential distribution agents.
In addition, Earn by Walking is concerned that users' points are scattered, small and difficult to redeem. It is time-consuming and labor-intensive for merchants to establish a points system and carry out membership marketing. Therefore, Go Go Earnings hopes to establish a digital points trading alliance and launch Points Treasure to serve the issuance, trading, exchange, transfer and consumption of users' points, and to profit from the aggregation of transaction fees and exchange handling fees.
The startup team has now signed a digital points cooperation framework agreement with Ant Gold Service and will use blockchain technology to do smart marketing. It has launched Points Treasure to build a points exchange platform, free and transparent pricing based on the market value of the points, without the need to exchange the points for a unified universal points, so that the digital points of different platforms can be exchanged, transferred and traded. The platform provides points aggregation payment, digital signatures, transaction services and legal docking, with funds regulated by a third-party platform and legal protection provided by Hangzhou Internet Court.
In the future, the conception of Walking Earnings in terms of data is to return user data to users, and the revenue from the use of data is divided into users. Specifically through the issuance of on-chain user identity, on-chain encrypted storage of behavioral data and user self-authorization of data, obtaining value to achieve.
In the business field of member e-commerce, Yunjie has now become a unicorn enterprise in the spotlight. In the field of points exchange, previously Ping An has launched a product that needs to be exchanged for a unified Ping An Miles, and Magic Orange is also establishing a points alliance based on the sharing economy. How to take root in the field of marketing, e-commerce, points, walk to earn still need more practice.
The founding team of Walking Earnings comes from Ant Gold Service, and the founder Zhou Jie has served as director of Ant Gold Service, head of the Balance Treasure technical team, CTO of Ant Gold Service-GuoTai General Insurance, special lecturer of Fudan Soft Institute and Antai School of Management of Jiaotong University, and was awarded the Hurun Billionaire Future Star in 2018.CTO Cao Juntao has served as the chief architect of Ant Gold Service-Balance Treasure.
Walk to Earn is currently seeking $3-4 million in Pre A round funding, having previously received a $6 million angel round from Huashan Capital and a $10 million investment from an individual.
